October 28, 2008
“ We need to drop out of committees that are a waste of our time and stop sending holiday cards to people who have moved on to other lives and friends.
Dan Ariely, Predictably Irrational •

people work feverishly to keep their options open

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it made me cry

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October 27, 2008
“ Ownership simply changes our perspective. Suddenly, moving backward to our pre-ownership state is a loss, one that we cannot abide.
Dan Ariely •
October 22, 2008
“ Introducing market norms into social exhanges violates the social norms and hurts the relationship.
Dan Ariely, Predictably Irrational •
October 21, 2008

zero is an emotional hot button

given a choice, people will always choose the free item

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October 20, 2008

we anchor ourselves to initial prices

and then we compare everything to that

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October 18, 2008

Why I always felt so bad in the suburbs.

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October 16, 2008
“ I don’t want to live the life of a Boxster, because when you get a Boxster you wish you had a 911, and you know what people who have 911s wish they had? They wish they had a Ferrari.
James Hong, cofounder of the Hotornot.com rating and dating site •

use a decoy

if you have two things to choose from, people will always choose the one that looks better, even if they don’t need it.

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